Marketing is all about finding what products consumers want, designing and pricing them right, convincing consumers to purchase them and delivering them at the right time and place. Dallas College offers business marketing programs, giving you the opportunity to work with a diverse group of people and skill sets as you prepare for a dynamic career.
Marketing at a Glance
2-8 months to complete1
$474-$1,782 tuition2
- Brookhaven
- Cedar Valley
- Eastfield
- El Centro
- Mountain View
- North Lake
- Richland3
2 years to complete1
$5,940 tuition2
- Brookhaven
- Cedar Valley
- Eastfield
- El Centro
- Mountain View
- North Lake
- Richland3
What Can I Study?
I Want to Go to Work
-
Credit Certificates
- Customer Service Representative Certificate $1,782 4 months
- Digital Media Marketing Specialist Certificate $1,782 8 months
- Sales and Marketing Professional Certificate $1,782 4 months
Can I Get a Job?
Dallas College offers a variety of certificates and degrees to help you gain the skills you need to start working right away.
- These credentials are often considered Career and Technical Education (CTE).
- These credentials are established with the assistance and cooperation of representatives from local business, to meet local and regional employment needs.
- Higher level certificates and degrees will typically lead to a higher salary in the workforce.
- Workforce (CE) Certificates can often be completed faster than traditional credit certificates but typically do not offer college credit.
- Level 1, Level 2, Enhanced Skills certificates and others, offer college credit and are often stackable to help you build skills as you work towards an Associate Degree.
- Workforce credentials may give you college credit at Dallas College, but they may not transfer to other colleges or universities.
If you're unsure if this is the right path for you, you can talk to a Pathway Specialist for advice.
Pathway Specialist
- 972-669-6400
- PathwaySpecialist@DallasCollege.edu
What Can I Earn? Will There Be Plenty of Jobs?
Trained marketers understand consumer behavior and can communicate with potential customers to increase sales. They are needed in just about every industry. Check out a few of the incredible career opportunities you’ll be ready for. Your future starts here!
Advertising and Promotions Managers
$46/hr
Median Salary
52
Job Openings
+11%
Projected Outlook
Top Skills:
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Reading Comprehension
- Judgment and Decision Making
- Writing
- Coordination
- Complex Problem Solving
- Time Management
Fundraisers
$28/hr
Median Salary
220
Job Openings
+15%
Projected Outlook
Top Skills:
- Speaking
- Persuasion
- Active Listening
- Writing
- Reading Comprehension
- Critical Thinking
- Negotiation
- Coordination
- Social Perceptiveness
- Service Orientation
Market Research Analysts and Marketing Specialists
$32/hr
Median Salary
2830
Job Openings
+19%
Projected Outlook
Top Skills:
- Reading Comprehension
- Writing
- Critical Thinking
- Active Listening
- Speaking
- Complex Problem Solving
- Judgment and Decision Making
- Active Learning
- Monitoring
- Mathematics
Meeting, Convention, and Event Planners
$29/hr
Median Salary
510
Job Openings
+18%
Projected Outlook
Top Skills:
- Reading Comprehension
- Active Listening
- Speaking
- Coordination
- Service Orientation
- Critical Thinking
- Social Perceptiveness
- Time Management
- Complex Problem Solving
- Judgment and Decision Making
All jobs data gathered for Dallas/Fort Worth. Source: Dallas College Labor Market Intelligence and Lightcast4.
“My HEEM courses gave me knowledge that I really needed, including ethics and communication skills for the industry. That training helps me to be more successful at my job and in my own business.” Read Rami Coppock's story.
Find Out More About Marketing
Sign up to receive additional information about Marketing or call 972-669-6400.
School of Business, Hospitality and Global Trade
- 972-860-8912
- PathwaySuccess@DallasCollege.edu
Dallas College
- 972-669-6400
- Text College to 214-978-6457
- StudentHelp@DallasCollege.edu
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1Length of time is based on catalog degree plans. Prerequisites may be required, which are not included in this estimate. For most programs, full-time student status is assumed, a minimum of 12 credit hours per semester.
2Cost is based on tuition rates for program hours for Dallas County residents. The price of most required learning materials (books, software, supplies, etc.) is included with the price of tuition. Visit our Paying for College site to learn more about cost, financial aid, scholarships and more.
3Each location offers a unique combination of certificate and degree options. Not all degree and certificate offerings are available for admission/start at all campuses every semester.
4A portion of Lightcast’s data comes from O*NET Online by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Lightcast has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.