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Marketing A.A.S.

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Program Available at:

  • Brookhaven
  • Cedar Valley
  • Eastfield
  • El Centro
  • Mountain View
  • North Lake
  • Richland

Catalog Year 2023-2024 You may use this pathway if you entered Dallas College on or before this date.

Degree Type Associate of Applied Science

GPA Requirement Student must earn a GPA of 2.0 or higher

TSI Must be Complete

For more information, visit the Dallas College Marketing webpage and your success coach at your campus.

This is an example course sequence for students interested in pursuing Marketing. It does not represent a contract, nor does it guarantee course availability. Following this pathway will help you earn an Associate of Applied Science (A.A.S.) degree in Marketing. Students must earn at least 25% of the credit hours (15 hours) required for graduation through instruction by Dallas College. See catalog for official degree requirements.

The Marketing AAS provides students with core marketing skills needed to create, communicate, and deliver information about an organization's products and services to increase sales. Digital marketing, sales, and customer service are covered through courses that incorporate problem-solving, creative thinking, and communication skills. Students will study areas of interest including sports marketing, retail sales/marketing, social media, market research, selling and customer relationship management (CRM). Students apply classroom knowledge to real-life business situations by participating in Cooperative (COOP) work experiences with external companies. Courses that complete the degree will also complete the Digital Media Marketing Specialist Certificate (DM), Customer Service Representative Certificate (CC) and the Sales and Marketing Professional Certificate (SM).

Visit http://www.dallascollege.edu/transfer and select "Transfer from Dallas College," then click on a university to view more information about transferring to that institution. Speak with your success coach to choose courses that will help you to transfer to a specific university.

SEMESTER-BY-SEMESTER MAP FOR FULL-TIME STUDENTS

All plans can be modified to fit the needs of part-time students. This is not an official degree plan. See catalog for official degree requirements.

ASSOCIATE OF APPLIED SCIENCE DEGREE MINIMUM: 60 SEMESTER CREDIT HOURS

SEMESTER 1

MRKG 1311 – Principles of Marketing (Course also applies to DM, CC, SM)

MRKG 1302 – Principles of Retailing (Course also applies to SM)

MRKG 1301 – Customer Relationship Management (Course also applies to CC, SM)

MARKETING ELECTIVE*

MRKG 2349 – Advertising and Sales Promotion (Course also applies to DM, SM)

MRKG 2333 – Principles of Selling (Course also applies to SM) 

*Marketing Elective—Students must select from the following courses: FSHN 1312, FSHN 2301, FSHN 2307, MRKG 1313, MRKG 1371, IBUS 1349, IBUS 1354, RELE 1321. FSHN 1312, FSHN 2301, FSHN 2307, MRKG 1313 or MRKG 1371 also applies to SM.

SEMESTER 1 ACTION ITEMS

  1. Meet with your success coach to confirm academic and career goals before the end of the semester.

  2. Meet with your success coach to research your career options and opportunities for job shadowing.

    Total Hours: 18

SEMESTER 2

MRKG 2312 – E-Commerce Marketing (Course also applies to DM, SM)

MRKG 2371 – Strategies in Social Media Marketing (Course also applies to DM)

MRKG 2348 – Marketing Research and Strategies (Course also applies to DM)

MRKG 2370 – Digital Marketing (Course also applies to DM)

SEMESTER 2 ACTION ITEMS

  1. Meet with your success coach to request an official program of study audit and confirm or update your academic and career path and program of study.
  2. Meet with a faculty advisor or success coach regarding placement for the Cooperative Education course.

  3. Meet with your success coach to apply for the Sales and Marketing Professional Certificate and the Digital Media Marketing Specialist Certificate.

    ​Total Hours: 12

SEMESTER 3

BMGT 1305 – Communications in Management (Course also applies to CC)

BMGT 2303 – Problem Solving & Decision Making (Course also applies to CC)

MRKG 2372 – Advanced Customer Relationship Management (Course also applies to CC)

MRKG 1381 – Cooperative Education-Marketing/Marketing Management, General This is the capstone course for this award. (Course also applies to CC)

SEMESTER 3 ACTION ITEMS

  1. Meet with a faculty advisor or success coach regarding placement for the Cooperative Education course.
  2. Meet with your success coach for assistance in preparing for job search.

  3. Meet with your success coach to apply for the Customer Service Representative Certificate.

    ​Total Hours: 12

SEMESTER 4

ENGL 1301 – Composition I This is a Core course. You must earn a grade of “C" or better.

CHOOSE ONE:

  • SPCH 1311 – Introduction to Speech Communication This is a Core course. OR
  • SPCH 1315 – Public Speaking This is a Core course.

HUMANITIES/FINE ARTS ELECTIVE* This is a Core course.

MATHEMATICS ELECTIVE* This is a Core course. You must earn a grade of “C" or better.

SOCIAL /BEHAVIORAL SCIENCE ELECTIVE* This is a Core course.

MRKG 2381 – Cooperative Education-Marketing/Marketing Management, General

* There are several options to fulfill this requirement. See your success coach for a specific list.

SEMESTER 4 ACTION ITEMS

  1. After reviewing your degree plan and program of study, meet with your success coach to apply for the Marketing A.A.S.
  2. Sign up for commencement.
  3. Join the Alumni Network!

    Total Hours: 18​  

DALLAS COLLEGE PATHWAY TOTAL: 60 SEMESTER CREDIT HOURS

Updated July 18, 2025