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Digital Media Marketing Specialist Certificate
Program Available at:
- Brookhaven
- Cedar Valley
- Eastfield
- El Centro
- Mountain View
- North Lake
- Richland
Catalog Year 2022-2023 You may use this pathway if you entered Dallas College on or before this date.
Degree Type Level 1 Certificate
GPA Requirement Student must earn a GPA of 2.0 or higher
TSI May be Exempt
For more information, visit the Dallas College Marketing webpage and your success coach at your campus.
This is an example course sequence for students interested in pursuing Marketing. It does not represent a contract, nor does it guarantee course availability. Following this pathway will help you earn a Digital Media Marketing Specialist Certificate. Students must earn at least 25% of the credit hours required for graduation through instruction by Dallas College. Visit the catalog for official certificate requirements.
The Digital Media Marketing Specialist Certificate is a program that guides students toward a digital marketing career pathway across many industries including e-commerce/e-business, online consumer behavior, market research and planning, search engine optimization, web analytics, and social media. Courses that complete the certificate are noted below.
Students pursuing this certificate are waived from the Texas Success Initiative (TSI) standards, but must meet course prerequisites.
SEMESTER-BY-SEMESTER MAP FOR FULL-TIME STUDENTS
All plans can be modified to fit the needs of part-time students. This is not an official degree plan. See catalog for official certificate requirements.
CERTIFICATE MINIMUM: 24 SEMESTER CREDIT HOURS
SEMESTER 1
MRKG 1311 – Principles of Marketing
IMED 1301 – Introduction to Digital Media
SPECIALTY ELECTIVE – One course (3 credit hours)*
MRKG 2348 – Marketing Research and Strategies
* Select Specialty Electives from the following: ARTC 1305, BUSG 1302, BUSG 2309, BUSI 1301, IMED 1316, IMED 2309, ITSE 1301, MRKG 1191, MRKG 1301, MRKG 1381
SEMESTER 1 ACTION ITEMS
- Meet with your success coach to confirm academic and career goals before the end of the semester.
- Meet with your success coach to research career options and opportunities for job shadowing.
Total Hours: 12
SEMESTER 2
IMED 1345 – Interactive Digital Media I
MRKG 2312 – E-Commerce Marketing
SPECIALTY ELECTIVE – One course*
MRKG 2371 – Strategies in Social Media Marketing This course is the capstone experience for the award.
* Select Specialty Electives from the following: ARTC 1305, BUSG 1302, BUSG 2309, BUSI 1301, IMED 1316, IMED 2309, ITSE 1301, MRKG 1191, MRKG 1301, MRKG 1381
SEMESTER 2 ACTION ITEMS
- After successfully completing the coursework listed above, apply for graduation for the Digital Media Marketing Specialist Certificate.
- Sign up for commencement.
- Join the Alumni Network!
Total Hours: 10-12
DALLAS COLLEGE PATHWAY TOTAL: 22-24 SEMESTER CREDIT HOURS